Samantha Gayfer is Director of Strategic Development at The Discovery Group. Samantha has spent more than 25 years serving organizations in Canada, the Middle East and Asia Pacific across sectors as diverse as education, sustainability, economic development and hospitality to real estate, aviation, Fintech and FMCG. A catalyst for converting strategy into action, Samantha’s business acumen, creativity and dedication to mission integrity helps social profit organizations build and protect their legacies, whether developing endowments and major gifts, creating public-private partnerships, supporting board growth or navigating crises. In the UAE, Samantha was the Director of PR & Corporate Communications for the largest foreign investor in Dubai’s iconic Palm Jumeirah before finding her niche in international education. She spent almost a decade shaping communications, philanthropy and crisis management within the United World College movement, including a $10 million campaign to save UWC Thailand. Before joining The Discovery Group, Samantha was based in Kuala Lumpur as Senior Consultant, Asia Pacific for The Jane Group, a Chicago-based crisis management consultancy. With The Jane Group, Samantha trained and coached international school boards and leaders in Thailand, Malaysia, Indonesia, India, China, South Korea, Singapore and the USA. Samantha loves an audacious challenge and is inspired by diversity in all its forms. She has a keen interest in exploring how strategies and tactics can be re-tooled and applied to the social profit sector in innovative ways.