Campaign & Fundraising Counsel

Social profits must leverage the power of generosity. We work with organizations to evaluate, plan, prepare and execute their campaigns. We help maximize fundraising opportunities that create sustainable change.

How do we help?

We start at the beginning – data analysis and research. Understanding donor behaviour is the foundation for all successful fundraising activities. But too often this information is buried in a mountain of data. Our seasoned researchers transform columns of numbers into eloquent insights.

Many of our clients need additional information about the giving capacity of their campaign. Do campaign goals meet needs and expectations? Through various tools such as feasibility studies, we provide support and counsel on the specific approach to take your campaign.

Once we have a solid understanding of your donors and potential donors, we co-develop a Case of Support. Storytelling is at the heart of any good campaign. Donors are looking beyond the data, numbers, and charts – they are wanting to feel the impact, knowing the impact is not enough. Our team crafts Cases of Support that incorporate the facts (the business case) with the human story (the emotional case).

After we have a Case of Support, we work with your team to successfully launch the campaign or to complete an existing campaign. Depending on the scale and scope of the campaign, we will determine giving levels and naming opportunities, create donor proposals and any additional marketing materials needed.

Campaign & Fundraising Counsel services include:

  • Feasibility studies/ market surveys
  • Full time/part time fundraising counsel
  • Program analysis
  • Scenario planning
  • Revenue planning
  • Prospect research
  • Giving capacity
  • Cases of Support
  • Donor proposals
  • Marketing materials
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